Are athletes making the most of technology?
PhysiMax is an example of how that’s happening right now. According to the company’s website, their technology “delivers a powerful online assessment technology to boost athletic performance, prevent the next non-contact orthopedic injury and ensure quick and safe return to play.”
Its aim is to extend “athletes’ careers and teams’ success by providing critical data to prevent the next case of injury.”
Sanvada spoke to Ram Shalev, CEO and Co-founder of PhysiMax, to find out more.
Sanvada: How does the technology/system work?
Ram Shalev: We use a single off-the-shelf camera (Microsoft Kinect) to gather data and create movement profiles by having the athlete perform a series of movement tests, some of them dynamic. We developed the only technology that can obtain rich, accurate, comprehensive data with such a simple process that is objective and doesn’t require too much time. So the process is basically: test->analyze->review results->customize exercise.
Sanvada: What does it aim to do?
RS: The aim is to reduce injury risk (non-contact) and improve athletic performance for athletes of all levels, from aspiring youth soccer player to pro-basketball all-stars.
Sanvada: What kinds of people are benefiting from it?
RS: Our test battery covers a very wide variety of movement impairments, an invaluable input for any athlete, but our main beneficiaries right now would be “ball sports” like basketball, football, volleyball and soccer. Organizations that have a lot of athletes benefit from the quick nature of the process, i.e. colleges, youth academies, performance centers and task forces.
Sanvada: Does it have a dual purpose in protecting sports stars while also giving them a competitive advantage?
RS: Definitely. As “injury prevention” is a lot of times the motor behind using this type of technology, studies have proven the correlation between athletic movement enhancement and in-game performance. We put an extra effort to give staff and athletes enough information to create customized training plans that will serve both purposes.
This sounds like the sort of technology that will be ever-present in the not too distant future, and hopefully not only for the highest level of professional teams and athletes. College level sports and even a lot of amateur players are likely to benefit, too.