In any company, especially one that has made nearly $1 trillion in profit, employees are expected to maintain a certain degree of secrecy for things. When that trust between the employee and the company is broken, consequences ensue. Apple is no different, and it just made an example out of an iPhone X engineer to prove it is very serious.
Youtube vlogger Brooke Amelia Peterson posted a video on her channel over the weekend that revealed her father, Ken Bauer, had been fired from Apple after another video of hers went viral. The original video, which is no longer available, didn’t include just any content. Brooke revealed secrets and features about the iPhone X to her nearly 10,000 subscribers, including using Apple Pay, shots from inside the company’s cafeteria and even shots of Bauer, who handed the phone to her in the video.
“Apple let him go,” Peterson said in the video, after detailing that her original video went viral and became one of YouTube’s top trending videos after it was posted. She has also taken down many of her Instagram posts that included photos of the new smartphone that is still not available until November 3.
Apple knows how to keep quiet, so should its employees
Bauer made quite a few mistakes here. From showing and then physically handing the device to his daughter to spilling features of the phone that were then used in the exposing video, he really messed up. In classic Apple fashion, though, the company moved swiftly to cut out a weak link and move on.
According to his LinkedIn page, Bauer noted himself to be an “RF” guy. This is thought to refer to radio frequency identification (RFID), which is what is used in Apple Pay to make purchases using your iPhone. This leads us to believe Bauer’s job had something to do with implementing Apple Pay onto the new iPhone, which is a pretty serious gig. Apple’s move just further proves that its policies are indifferent and no special treatment is tolerated.
“At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are,” Peterson said in her video, which posted on October 28 and has gotten over 3.5 million views so far. “If you break a rule, they just have no tolerance.”
The iPhone X has been Apple’s best-kept secret for a long time. While we’ve seen many different patents come through the tunnel over the past few years that are now being shown on the newest flagship device, there was nothing to indicate what Apple was truly planning all along. Bauer and Peterson essentially took some of that shine from Apple and now they are suffering the consequences of their actions. Apple, however, will get over this pretty quickly. After all, it’s got the greatest iPhone ever made hitting stores in a few days.
In a note to investors, Drexel Hamilton analyst Brian White said Apple “is taking the iPhone franchise to a whole new level with the iPhone X, pushing the company deep into the ultra-luxury smartphone market with the highest priced iPhone in the company’s history.” With a review like that, you’re sure to get some attention.