UberEats App: If You Find it Yummy, Give it a Star Rating!

Source: Uber

When the craving for that mouth-watering lasagna delicacy, your only wish is to take the shortest time to access the meal. It’s this urgency that led to restaurants opting to use delivery services for its customers.

In recent years, companies such as Uber have introduced UberEats app that offers food delivery- to meet the demand. The app has now released an update that incorporates a personalized rating system.

Ubereats app Source:uber.com

Basically, the update integrates a machine learning system that aids the app keep tabs on each client’s preferences as well as what you found to be delicious last time you had it. The idea behind the UberEats app revision is akin to the cliché that if ‘ain’t broken don’t fix it’. You will have it the same way the last time your taste buds approved the meal.

Brief history of UberEat

The App became operational back in 2014 in Los Angeles going by the name of UberFresh but was revamped to UberEat. It seems that the company is making use of its dozens of drivers- some of whom are idle- to provide delivery services for their clients.


By the year 2016 UberEats had set root in 56 cities globally but as of now the company has access to 130 cities and is expected to hit the 200 mark by the end this year. Notably is the presence of UberEat App in cities that don’t have Uber services such as Seoul, Taipei and Tokyo.

As of now, UberEat has agreements with over 80,000 restaurants worldwide to use its delivery services with each having the liberty to choose what foods to place on the app.

UberEats App Modus Operandi

To access the dining services, the user is expected to open the UberEats app then select an item(s) and place an order. After accepting the order users are able to trace the order via the app. Options are provided by the app on local restaurants close to your location.

Finally, the order is delivered to you the “ridehailing” company. The restaurants in contract with UberEat App get there share after charges are calculated on the basis of sales made via this platform.

What’s new with the upgrade

The new feature includes a “Favourite” function that allows users to select the preferred restaurant. This is achieved by looking at past menu choices and restraint places to come up with suggestions. By selecting this option, the food place frog jumps other joints to top the list.

Another upgrade is the inclusion of a thumb up and down menu that enables users to drop their opinion of the dishes served or restaurant.

UberEat App integrates a rating system different from its ride-sharing counterpartUber” (who rate their drivers) in that a poor rating does not disqualify restaurants from using the app. Nevertheless, restaurants are expected to maintain highquality services if they are to attract more customers.


Furthermore, the upgrade is seen as a move that will give the company an added advantage over its competitors. You must have realized that UberEat App isn’t the only food delivery service with the likes of Seamless, Door Dash, Caviar, Post mats and Grub hub diving to the chunk.

Restaurant owners are also receptive to the app as it offers culinary options for its diners who may be overwhelmed by the lengthy menu.

UberEat App has been mindful of the restaurants by designing its app to refresh its rating system after 90 days. This is sensible for owners who might get discouraged and opt out of the application due to poor ratings.

UberEat Managerial position

According to UberEat App product manager, Ambika Krischnamachar, the latest upgrade is driven by the need to offer a favorable menu of its users. This is time saving compared to the large selection offered by various restaurants in the market.

He further said that “Every single consumer on the platform is super different and by learning your preferences we can more intelligently suggest food that you like.

Calvin Lee, another product manager, advised that the update is set to provide technical solutions to difficulties faced by users when making a selection of what to order.

The management also highlighted that the new feature enabled them to obtain an indepth analysis of consumer demand patterns. This considers the marketplace situation with some restaurants offering delivery services to their customers.