In a bid to dust off other competitors, major companies are investing heavily in small innovative companies and start-up tech firms. Google is no exception. Quietly google has snapped up the UK, based start-up Redux, which specializes in creative tech for integrating phones and tablets monitors into audio projectors besides provision of a hepatic feedback.
The acquisition is seen as a move to advance Google’s hardware, especially in the Pixel 2 and Pixel 2XL smartphones. It’s also anticipated that the tech will improve the Company’s turnover as it steps into bezels free phone arena. The acquired tech is bound to free more space both internally and externally for additional phone features packaged in a physically smaller unit.
What Does Google Stand To Benefit From Redux Acquisition?
Space is a limited resource in mobile hardware. The ability to enhance the display monitor into a speaker is a classic example of killing two birds with a single stone that any tech expert will gladly welcome in the designing of mobile handsets.
The ripples effects of ditching the conventional speaker are bound to cause an innovation disruptive in the mobile and tablet industry. Greater interior space in a blink of an eye can translate into a greater battery capacity. Furthermore, it’ll enable designers to come up with slim models thanks to the small size bezel. So far, Redux has 178 granted patents with only 50 pending approval.
Presumably, it’s these traits that attracted Google to absorb the tech company to keep up with other competitors. This will be a plus for Google as Redux specializes in producing the best audio quality so as to attract more Pixel customers.
In the long run, it seems like Pixel will be free of embedded speaker components making it slim and light to operate conveniently. Notably, a sleek phone will also allow for new designs which integrate the 3.5mm audio jack.
Previously, Pixel 2 and Pixel 2XL have been criticized for their casual effort in trimming the bezel of their flagship handsets. What a way to respond to their critics by acquiring a leader that is bound to navigate them to unchartered waters of mobile technology that focuses on ditching irrelevant hardware components.
About Redux Company
In an interview with New Electronics, back in 2016, Nedko Ivanov gave an insight into the company. “We can turn the screen into a high-quality loudspeaker, eliminating the need for an embedded speaker,” said Nedko.
There is contrasting information on the owners of Redux with Bloomberg reporting that the major shareholder was Arie Capital. However, the UK regulatory data indicate that the shares were bought by Google Ireland Holdings Unlimited Co. The investors had plunged $5million to the startup company. One thing agreeable is that it was founded in 2013.
The Cambridge firm focused on displays for tablets and smartphones with enhanced sound projections as well as the hepatic feedback system on the display monitors. It goes without saying that the traditional hepatic motor generator will also be seeing the bin once the technology is adopted. With the haptic response capability, it is possible for Pixel users to apply different pressure to command different tasks.
Most of the shares are reported to be transferred to Alphabet Company, the parent company of Google. Nevertheless, Google has remained tight-lipped on the details of the merger. Leaving newsroom to rely on subtle hints such as the deactivation of the website with the CEO’s profile updated with a “successful exit from Redux” tag.
Interested Tech Firms on the Monitor-Audio Technology
In spite of Google’s latest acquisition making headlines, it should be noted that other smart gadget makers have also adopted the technology. An example is OLED TV that targets to have Sony Bravia use vibrations for audio projections.
Recently, Google acquired HTC mobile division to boost the manufacture of more smartphones thus a further fusion with Redux tech will definitely improve the output.
Apple has also stepped up its research and development division with the advanced haptic engine in iPhones to achieve enhanced feedback. Moreover, Apple designers came up with a ‘notch’ on the iPhone X to accommodate the camera and speaker.
All in all, it is a matter of time before we tell on the achievements of Redux in Google’s products. It’s also important to see how other major firms react to the acquisition of Redux. Nevertheless, the extra room bound to be created both internally and externally makes eagerly await what for the next generation handset ability.