Facebook just added a new company to its ever-growing arsenal of acquisitions. The social media network purchased Boston-based Confirm, who specializes in offering technology to smaller startups to verify identification of their employees. Facebook says the company’s “technology and expertise will support [its] ongoing efforts to keep [its] community safe.”
Per a report by Reuters, Confirm’s offices have already ceased operation and its 26 employees are now working under the Facebook umbrella. While we know the company has already made the move over, there haven’t been any indications as to what Facebook plans on doing with Confirm and its resources.
What Could Facebook Do with Confirm?
Reuters notes that the acquisition is “a step that may help the social media company learn more about the people who buy ads on its network” since all you need right now to buy ads is a credit card. Last year, Facebook admitted there were Russian troll farms involved in purchasing ads to influence the 2016 presidential election on the social network site. According to Facebook, this happened before, during, and after the election. A verification procedure could prevent the purchase of ads linking to “fake news” sites.
A few years ago, Facebook found itself in hot water after deleting accounts that belonged to drag queens, Native Americans, and others who were not using their legal names on the site. The company has since changed that rule to allow “authentic names” — a name someone goes by, even if it’s not their legal one — and has imposed stricter rules when using the fake name reporting tool.
We may not know what Facebook plans to do with Confirm yet, but the Boston-based company had this to say:
“When we launched Confirm, our mission was to become the market’s trusted identity origination platform for which other multifactor verification services can build upon. Now, we’re ready to take the next step on our journey with Facebook. However, in the meantime this means all of our current digital ID authentication software offerings will be wound down.”
Confirm has so far helped over 750 clients, so Facebook can rest well knowing it’ll be taken care of no matter what it plans to use this new technology for.