Amazon Alexa is the allegedly the smartest digital assistant on the market today, which is surprising since it came on the scene after the likes of Apple’s Siri and Microsoft’s Cortana.
So far, Alexa has taken the world by storm and there no easy way for competitors to stop it in its tracks any time soon. Probably the best way to give Alexa products a run for their money is by adding an artificial intelligence (AI) chip to the hardware, and that’s something Google and Apple have done.
Having an AI chip at the heart of any smart home assistant product makes for fewer calls to the cloud, thus making for faster performance. It’s one of the reasons why the Google Home and the Apple HomePod are faster than every Alexa device, but that could come to an end soon enough.
Amazon is Moving to Close the Gap
A new report says Amazon is working on its own AI chip for its Alexa products to better compete with Google and Apple. The retail giant is making the right steps in this regard because it needs to keep its lead in the smart home speaker market.
Now, it should be noted that having an AI chip doesn’t mean future Alexa products won’t require a link to the cloud. From our understanding, an AI chip works best for basic tasks such as checking the time, date, etc.
If users want to know the latest match scores, then that’s where the reliance on the cloud comes back into play. In all honesty, adding an AI chip won’t make a world of difference, but it should make for a more seamless performance going forward.
Finally Making Use of Annapurna Labs
You might not have heard of Annapurna Labs, and that’s OK. You see, Amazon acquired the company back in 2015 and began pushing out its own processors. However, it’s only now Amazon has decided to create processors designed specifically for its own hardware.
Additionally, the company has been hiring chip engineers as of late to create silicones for Amazon Web Services. This is a huge signal that Amazon might decide to drop third-party chip makers and instead rely on its own in-house designs.
With the retail giant being the market leader in the cloud arena, third-party chip makers are in a great deal of trouble should the company choose to eat its own dog food.
The big question right now is whether or not Amazon can create an AI chip fast enough to include in the next generation of products. The longer the company waits, the easier it becomes for Google and Apple to cut more into its market share.