How Companies Are Influencing People to Utilize AR Technology

While people are interested in trying augmented reality products, many still feel the technology is somewhat exotic.  This means that companies need to find creative ways to entice potential users to embrace AR by using their products.  Keeping this in mind, here is a look at how some companies are convincing people in utilizing AR technology.


What is Augmented Reality?

Since people sometimes get confused between virtual and augmented reality, it would be a good idea to understand the difference.  Augmented reality can be viewed as the integration of digital information with the user’s environment in real time.  While virtual reality creates an environment that is artificial, augmented reality utilizes an existing environment where new information overlays on top of the environment.

Now that augmented reality has been differentiated from virtual reality, we can look at how some companies have been successful in developing AR and motivating others to try their products.

Examples of Companies That Have Succeeded in AR Development looked at top companies that have succeeded in the development of augmented reality through software, apps, gear and games. Updated back in April, the website listed twenty companies that have found success utilizing AR; so, let us look at some of these companies that made their list.

The first company, VironIT, has proven successfully their ability to use cutting-edge technology for their clients to produce remarkable data visualization, VR and AR projects.  They provide entertainment development and full-game services that leverages talent from seasoned engineers of software; the company picks optimal solutions for quality services while making the best utilization of time and material resources required for each project.


Another company known as Next/Now, is owned privately and has transported individuals to a future of virtual peaceful bio-luminescent forests and racetrack pits.  Their mixed-reality applications allow fans to be put in the shoes of athletes they worship while projection-mapped vehicles, walls, buildings, floors and tables transport users to never-before-seen worlds.  The company can connect individuals with brands within deep immersive environments that creates a wow factor by reaching into a toolbox overflowing with multi-touch screens, augmented and virtual reality, facial tracking, gesture, holograms, LED and more.

Layar has from 2009 to the present been a Dutch enterprise with a focus on tools/kits that can develop AR apps and custom AR solutions.  One feature, particularly known as Layar Creator, lets users to create augmented reality landing pages, items and flyers by utilizing simple drag-n-drop.  Updates are useful to follow since the developer has lots of assets and tools.

While Vuzix was not on Think Mobiles top twenty list, the company has been around for over a decade and has won awards at the Consumer Electronics Show (CES) for innovation from 2005 to 2018.  They are a leading supplier of AR products, such as the Vuzix Blade AR Smart Glasses for Enterprise and technologies. 


Paul Boris, the COO of Vuzix, said that productivity is driven by having the right data at the right time, in a consumable way for the operator. AWS IoT Analytics allows you to filter, analyze, and derive insights from massive amounts of IoT data.  Combined with the Vuzix M300, a leading industrial hands free wearable solution, operators can visualize the data and act in real time on the insights from AWS, which will drive large ROI and productivity improvements.

There are plenty of other companies that are involved with augmented reality technologies and products.  Those that will find continued success will be able to produce a product that is affordable while getting individuals interested in utilizing AR.